We are a group of ecommerce and logistics executives, policymakers, environmentalists, and concerned citizens that wish to guide consumers and society to more responsible shipping.


The current trend in consumer expectations and business practices presents a danger we need to greatly consider. If optimized for societal benefit and not instantaneous gratification, ecommerce could play a pivotal role in improving the environment and our quality of life.

We are looking to bring together decision-makers to push towards a radical re-think of how we collectively approach shipping.

The ugly truths behind convenience and speed:

  • "When customers want to receive a product in one or two days, the carbon emissions increase substantially"
    Josue Velazquez-Martinez, a sustainable logistics professor at MIT
  • The packaging of home-delivered products now accounts for 30% of the solid rubbish the US generates annually, and the cardboard alone costs 1bn trees.
  • Global air freight volumes increased 9.1% in 2017, equal to two to three times the historical average
    International Air Transport Association
  • Traffic emissions from ecommerce deliveries are disproportionately affecting disadvantaged communities.
  • Drivers delivering Amazon packages have been involved in more than 60 serious crashes, including at least 10 that have resulted in fatalities
  • In Germany, freight transportation accounts for only 30% of all traffic but 80% of peak-hour inner-city traffic.

Five pledges:

The Ulysses Pledge

We pledge to 99% of our bulk shipments by boat and not air freight

The Atalanta Pledge

We pledge that 99% of our B2C delivery will be by truck and not air

The Zeus Pledge

We pledge to engage in nearshoring to have 99% of our products manufactured within 1000 miles

The Gaea Pledge

We pledge that 99% of our packaging will be biodegradable

The Hermes Pledge

We pledge to never drop-ship from abroad


The Only Thing You Can’t Subscribe to Now Is Stability

I’m a person with a toilet-paper subscription. I bought it through my Amazon Prime subscription.


The problem with Amazon’s speedy shipping, in one graphic

Amazon warehouse workers in Staten Island, New York, say they package about four online orders every minute.


Amazon Pushes Fast Shipping but Avoids Responsibility for the Human Cost

When she added Gabrielle’s name to the chart in her kitchen, Judy Kennedy could picture the annual ritual.


How our home delivery habit reshaped the world

The great trick of online retail has been to get us to shop more and think less about how our purchases reach our home.


Amazon nixes ‘green’ shipping proposal to avoid alienating shoppers

The team building Amazon’s Prime Now same-day delivery service knew that the quickest delivery options tended to be the worst for the planet.


Free returns come with an environmental cost

The team building Amazon’s Prime Now same-day delivery service knew that the quickest delivery options tended to be the worst for the planet.